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Posts Tagged ‘education’
Strippers and School Buses
I bet I have you attention now. If you’ve been to Las Vegas lately you will see some very creative marketing going on. Every cab has ads…everywhere (many of questionable nature). From the roof, to on the truck, in the passenger seat to my personal favorite – modified spinner hubcaps with ads on them, cabs are moving billboards. From a marketing and economics view, this is genius. Vegas has thousands of cabs, that pick up thousands of people a day, but more importantly they are seen by tens of thousands a day throughout the city. With this much exposure, marketers would be crazy not to capitalize on this format.
So what does this have to do with school buses? With school taxes on the rise, and for most salaries not increasing with cost of living, why not apply the same technique to an even bigger billboard – school buses. Now I’m not suggesting that Percillas Pussycat Lounge be featured next to the blinking lights, but think of the possibilities! Who sees school busses? School Children – advertise toys. Parents- grocery stores, car insurance, cell phones. People stuck behind them on their way to work – satellite radio to sooth the nerves, and I’m SURE Starbucks would love to slap their name on the back to entice frustrated commuters.
With the extra revenue from that ad placements, not only could schools expand their budget with less tax payer money, but also stop cutting valuable programs like art, music and sports that have plagued under funded school districts.
So the next time you’re stuck behind a bus, just think…how much money COULD I be saving with Gieco?
So easy...A school administrator can do it
The Education Bubble…minus the Education
A lot of people in the US go to college. The rapid growth in demand for higher education has made tuition expenses sky-rocket to almost absurd levels (at private institutions). The strange part about all this growth is that many (most?) college graduates take jobs that do not truly require tertiary education. Many of the jobs graduates get are very intellectually watered down and quasi-clerical. They do not (and, historically did not) require four years of higher education. Economists now are talking about an “Education Bubble,” where the industry has gotten too large to sustain itself and collapses sharply.
But is it really an education bubble? Is the problem that we have too many nuclear physicists out there, becoming mailmen? Many college graduates exit college as experts in nothing; that is, they were not educated. But what are the students doing there then? Mostly nothing. Much of the modern college experience has been boiled down to occasional busy work and partying copious amounts of celebrating. This is not an “education” bubble because it has very little to do with formal education. It has more to do with an unsupportable amount of institutions that have become “diploma mills” and sleep-away camps. Remember, bubble= thing with inflated value…I don’t think the “inflated value” of an education is what concerns me here……….
....POP!
