I bet I have you attention now. If you’ve been to Las Vegas lately you will see some very creative marketing going on. Every cab has ads…everywhere (many of questionable nature). From the roof, to on the truck, in the passenger seat to my personal favorite – modified spinner hubcaps with ads on them, cabs are moving billboards. From a marketing and economics view, this is genius. Vegas has thousands of cabs, that pick up thousands of people a day, but more importantly they are seen by tens of thousands a day throughout the city. With this much exposure, marketers would be crazy not to capitalize on this format.

So what does this have to do with school buses? With school taxes on the rise, and for most salaries not increasing with cost of living, why not apply the same technique to an even bigger billboard – school buses. Now I’m not suggesting that Percillas Pussycat Lounge be featured next to the blinking lights, but think of the possibilities! Who sees school busses? School Children – advertise toys. Parents- grocery stores, car insurance, cell phones. People stuck behind them on their way to work – satellite radio to sooth the nerves, and I’m SURE Starbucks would love to slap their name on the back to entice frustrated commuters.

With the extra revenue from that ad placements, not only could schools expand their budget with less tax payer money, but also stop cutting valuable programs like art, music and sports that have plagued under funded school districts.

So the next time you’re stuck behind a bus, just think…how much money COULD I be saving with Gieco?

So easy...A school administrator can do it