What Businesses Can Learn From The Taco Truck
We have an interesting thing here in Colorado
– the taco truck. Literally a box truck outfitted to be a mobile taco kitchen. These restaurants on
wheels drive to local business and offer their employees hot, fresh and delicious Mexican offerings
right there in the parking lot. Average price per taco? $1.00 Move over taco
bell.
But what can big business learn from these enchilada entrepreneurs? Specialization.
The taco truck does one thing – make Mexican food. The owners of these trucks offer the same basic
foods and turnover product at a very high rate. By moving product quickly, not only does the food
gain quality due to its freshness, but also allows the price to be driven way down due to
the quick turnover and economies of scale.
In this age of global conglomerates, where the corn
producer also makes aluminum wheels, perhaps we can stimulate the economy by using specialization.
Focus on one thing, do it VERY well and flip your inventory like tamales. Not only would this improve
quality, but drastically increase employment as many niche businesses would pop up to fill the needs
of the economy. Image the economies of scale of a business that doesn’t need to retool- they just
make one product line to the best of their ability. Like the taco truck, this angle could produce
some tasty results.


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