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What Businesses Can Learn From The Taco Truck

Submitted by on October 13, 2009 – 2:49 pmNo Comment

We have an interesting thing here in Colorado

– the taco truck. Literally a box truck outfitted to be a mobile taco kitchen. These restaurants on

wheels drive to local business and offer their employees hot, fresh and delicious Mexican offerings

right there in the parking lot. Average price per taco? $1.00 Move over taco

bell.

But what can big business learn from these enchilada entrepreneurs? Specialization.

The taco truck does one thing – make Mexican food. The owners of these trucks offer the same basic

foods and turnover product at a very high rate. By moving product quickly, not only does the food

gain quality due to its freshness, but also allows the price to be driven way down due to

the quick turnover and economies of scale.

In this age of global conglomerates, where the corn

producer also makes aluminum wheels, perhaps we can stimulate the economy by using specialization.

Focus on one thing, do it VERY well and flip your inventory like tamales. Not only would this improve

quality, but drastically increase employment as many niche businesses would pop up to fill the needs

of the economy. Image the economies of scale of a business that doesn’t need to retool- they just

make one product line to the best of their ability. Like the taco truck, this angle could produce

some tasty results.

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